Blog & Content SEO

About this service

Content marketing produces organic traffic when it is done with search intent in mind. Most company blogs fail at organic search not because the writing is bad but because the topics were chosen based on what the company wanted to say rather than what people are actually searching for. The two things overlap less than most marketers assume.

The Blog & Content SEO service builds an editorial program around real search demand. We research what your target customers are searching for at every stage of the buying process: awareness questions, comparison searches, and purchase-intent queries. Then we build a calendar that targets those searches in order of traffic opportunity and competition.

Keyword research

We research 100 keyword targets specifically for content opportunities. Unlike service-page keywords that target purchase intent, content keywords often target informational queries from people who are not ready to buy yet but will be. Ranking for these queries builds your authority and creates a pipeline of informed potential customers.

Article production

Four SEO articles per month are included in this service. Each article is briefed using our keyword research, written for a real reader rather than for a keyword density target, and optimised for both search and engagement. We do not write thin 500-word articles. Minimum 1,000 words, and usually 1,500 to 2,500 depending on the topic and the competition.

Existing content

We audit your existing published posts and identify which ones can be improved for better rankings, which should be consolidated, and which should be de-indexed. Updating a post that Google has already partially ranked is often faster than publishing new content from scratch.